The KAF story.dream.way.
Welcome to KAF, your outstanding source for daily cotton wear essentials and active tech-wear. KAF means the Arabic letter ‘KAAF which is adjacent to English letter K.
KAF is dedicated to offering you the top selection of cotton tees, polos, knit pants/shorts, lounge wear, underwear, and sportswear kits with a focus on quality, affordable price, and simplicity in style.
Founded in 2005 by Kareem Mitwally with a dream & vision to becoming a global Egyptian clothing brand, Despite the dream, KAF has come a long way from its beginnings in a home based office, opendays, and car trunk point of sale. When Kareem first started out, his passion for providing “affordable luxury” products that fill the gap between cheap low quality products and expensive quality products drove him to quit his job back then, chase his dream, and take the hard way by creating an Arabic named local brand in a culturally cringed market toward local products, and gave him the energy, dedication, and patience to turn hard work and inspiration into to a favored brand among youth segment.
In 2016 KAF launched it’s market pioneer sports tech-wear line KAF FIT offering tops and bottoms featuring Hi-Dri technology to help athletes perform better in comfort during workout and gaming. Becoming a locally top favored brand for athletes among global brands, KAF FIT carries bigger responsibility to develop and expand it’s sports wear family to serve a wider segment in the fitness & wellness industry.
Thanks to the believing, passionate, and dedicated KAF team. We now serve customers through 2 stores in Cairo and this online store, and thrilled to continuously expand and to be a leading brand locally and globally Inshaallah.
We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don’t hesitate to contact us.